When I got married, we were evaluating suit options for my groomsmen and me. We wanted to look like we weren’t wearing rental suits without adding another ridiculously expensive line item to the wedding. Peter walked us through a few options, and the value of going custom was clear. He made the entire process easy—from measurements and selections through fulfillment—and we all ended up with suits that fit well and have since been reused for plenty of other life events.